Developed in collaboration with members of Newcastle University’s Microbiology Department, Epifection is an interactive smartphone App which tests the user’s ability to survive a mock infectious outbreak on the streets of the North East. Epifection was developed in the run-up to the 2013 British Science Festival (hosted by Newcastle University) and was launched across the region alongside a variety of other science-based events and activities. As well as developing content for the App, Roots and Wings provided branding and promotional materials, including a video content, mock hospital wristbands, branded antibacterial gel dispensers and more as part of the surrounding marketing campaign. We worked closely with festival co-ordinators and senior lecturers to ensure the App was both engaging and educational, providing an innovative vehicle for teaching young people about bacteria, hygiene and disease. Epifection will continue to survive as an educational tool to be used across a range of subjects and undoubtedly has an exciting future!